Junior Achievement Company Program

Through school based enterprise clubs, the Junior Achievement Company Program provides children an opportunity to develop critical professional skills. Pupils in Form 3 form a company and undertake key business processes. Company Program school clubs from across the country present their businesses at regional, national and all-Africa competitions.

CEI Plus Status

Program Results Status
Monitoring and Evaluation Reporting

Location Data

Nairobi, Central, Western, Coast, Eastern, Rift Valley, Nyanza ProvinceNairobi, Mombasa, Kisumu, Kakamenga, Nakuru, Vihiga, Thika, Migori, Kisii, Maseno, Nyeri, wider Rift Valley Region, Eastern Region and North EasternPeri-Urban, Rural, UrbanSouth AfricaUgandaGhanaNigeriaBotswanaBurkina FasoGabonSenegalTanzaniaThe GambiaSwazilandMauritiusNamibiaZambiaZimbabweGlobal

Junior Achievement Company Program is the flagship program of Junior Achievement Kenya. Junior Achievement Kenya is part of the wider global Junior Achievement network, which is dedicated to empowering young people through experiential, hands-on programs which focus on entrepreneurship, work readiness, and financial literacy.

The Junior Achievement Company Program provides Form 3 students with the opportunity to build their own businesses and in doing so realize the opportunities and realities of work and life in the 21st Century. Junior Achievement works with the Ministry of Education to deliver the Company Program in all public secondary schools in Kenya, targeting children aged 15-18 years old. The program currently operates in 253 schools across Kenya spanning low-income and middle-class districts in both urban and rural areas.

Junior Achievement provides teacher training and a program manual to enable schools to take ownership and implement the Company Program, which is typically run as an extra-curricular club led by a teacher (patron). Volunteers serve as mentors to support implementation and provide inspiration to students. Many of the volunteers are program alumni who share their own Junior Achievement experiences with the students.

The program focus is on enabling students to create enterprises that address a need within the school, developing a real business venture to provide a solution. The program runs for 15-16 weeks and consists of 4 phases:

  1. Organizing the company structure: creating a company name; establishing the mission and vision; interviewing for key positions (eg. President (CEO) and Heads of Departments).
  2. Developing a business plan (e.g. product planning, marketing strategy, compensation plan, and conducting market research)
  3. Managing the company: at this stage students begin to transact and manage all operations of their company. They develop company bylaws and make sales presentations to other students.
  4. Liquidating the JA Company: 10% of the profits are dedicated to Corporate Social Responsibility, and students actively undertake CSR work in the community, for example painting a children’s home.

In the final phase of the program, all participating schools convene for a competition. Each school presents a company annual report to a panel of judges drawn from both the public and private sectors. Competitions are run from regional centers, with winners selected from each region to participate in the national competition. A winner is also chosen from the national competitions to represent Kenya in the Junior Achievement Africa Regional COY Competitions.

Beyond the Company Program, Junior Achievement Kenya also runs programs for upper primary students, secondary students, university students. Additionally, Junior Achievement Kenya reaches out of school youth through job shadowing, business information sessions, and out of school events. To date, Junior Achievement Kenya has reached 170,000 youth.

The Company Program is funded by local organizations through proposal writing and is  part of their Corporate Social Responsibility in support of education- economic empowerment.

The program provides key hands-on experimental activities that equip students with skills for work and life. It reaches students to be job creators rather than job seekers, explores student talents, and opens their minds to entrepreneurial thinking.The program's key challenge is competition with other school clubs.

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