Junior Achievement Company Program is the flagship program of Junior Achievement Kenya. Junior Achievement Kenya is part of the wider global Junior Achievement network, which is dedicated to empowering young people through experiential, hands-on programs which focus on entrepreneurship, work readiness, and financial literacy.
The Junior Achievement Company Program provides Form 3 students with the opportunity to build their own businesses and in doing so realize the opportunities and realities of work and life in the 21st Century. Junior Achievement works with the Ministry of Education to deliver the Company Program in all public secondary schools in Kenya, targeting children aged 15-18 years old. The program currently operates in 253 schools across Kenya spanning low-income and middle-class districts in both urban and rural areas.
Junior Achievement provides teacher training and a program manual to enable schools to take ownership and implement the Company Program, which is typically run as an extra-curricular club led by a teacher (patron). Volunteers serve as mentors to support implementation and provide inspiration to students. Many of the volunteers are program alumni who share their own Junior Achievement experiences with the students.
The program focus is on enabling students to create enterprises that address a need within the school, developing a real business venture to provide a solution. The program runs for 15-16 weeks and consists of 4 phases:
- Organizing the company structure: creating a company name; establishing the mission and vision; interviewing for key positions (eg. President (CEO) and Heads of Departments).
- Developing a business plan (e.g. product planning, marketing strategy, compensation plan, and conducting market research)
- Managing the company: at this stage students begin to transact and manage all operations of their company. They develop company bylaws and make sales presentations to other students.
- Liquidating the JA Company: 10% of the profits are dedicated to Corporate Social Responsibility, and students actively undertake CSR work in the community, for example painting a children’s home.
In the final phase of the program, all participating schools convene for a competition. Each school presents a company annual report to a panel of judges drawn from both the public and private sectors. Competitions are run from regional centers, with winners selected from each region to participate in the national competition. A winner is also chosen from the national competitions to represent Kenya in the Junior Achievement Africa Regional COY Competitions.
Beyond the Company Program, Junior Achievement Kenya also runs programs for upper primary students, secondary students, university students. Additionally, Junior Achievement Kenya reaches out of school youth through job shadowing, business information sessions, and out of school events. To date, Junior Achievement Kenya has reached 170,000 youth.
The Company Program is funded by local organizations through proposal writing and is part of their Corporate Social Responsibility in support of education- economic empowerment.The program provides key hands-on experimental activities that equip students with skills for work and life. It reaches students to be job creators rather than job seekers, explores student talents, and opens their minds to entrepreneurial thinking.
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CEI approaches in actionStudent supportExtra-curricular activitiesLearning materials for studentsMentorship/internship/job placementParental/community engagement in support of studentsPolicy & AnalysisSkills for WorkComprehensive curriculumEnvironmentVocational/technical skills
Model details2005Not-for-profitMath/numeracy21st century skills (soft skills)Entrepreneurship skillsComprehensive curriculumEnvironmentVocational/technical skillsActiveLong-term projectLonghorn PublishersThe Coca-Cola CompanySafaricom FoundationCiti BankNIC BankACCAGT Bank450,00040%60%
Scale3003009,000 student manuals and 600 teacher manuals
- 300 enterprises formed
Junior Achievement Kenya, a member country of Junior Achievement Worldwide, was started in 1999 with its operation in Kenya’s capital city Nairobi with 10 schools. To date the program has grown to 7 out of the 8 regions in the country with a population of 400 schools and 30,000 students directly being impacted with our programs.
During inception the program was private sector driven with mentors being drawn from private sector to run the club. As the number of school increased and after partnering with the Ministry of Education, Science, and Technology, schools have owned the program and now it's a school driven program in which this strategy has led to growth of schools from 10 to 300.
Junior Achievement’s aspires to have all secondary schools in the country participate in their program. To accomplish this they are working with the Ministry of Education, Kenya Secondary Heads Association (KESSHA), and UNICEF to ensure that the program is integrated into the curriculum delivered in all schools across the country. Junior Achievement is also in the process of creating a TV program that will go live on national TV to inform all Kenyans of Junior Achievements work and the opportunities they provide for Kenyan youth.
In Kenya there are over 3500 secondary school. The main goal of JA is to reach all these secondary schools with the flagship program the Company Program. The main strategy to achieve this goal is to partner with the Ministry of Education, Science, and Technology in building the capacity of all business studies teachers to run the program as part of the business studies offering at schools.
Monitoring & EvaluationYes
M&E tools include: Pre and Post student and teacher questionnaires, annual and quarterly reports, visits to the schools every week by JA staff, alumni, and mentors.
Each school has a patron whose main responsibility is to run the club and report to JA Kenya secretariat directly.Graduation or promotion ratesEmployment ratesTeacher retentionStudent retentionIncreased enrollmentOtherNumber of businesses startedNo