Mindset Network develops and produces high quality, contextually-relevant educational content for distribution through video, computer-based multimedia and print platforms in South Africa. The content is developed in accordance with South Africa’s Curriculum Assessment Policy Statement (CAPS), so is aligned with and relevant to existing school curriculum.
Mindset's educational materials target students and teachers in grades 10, 11, and 12 and are divided between classroom resources and "Learn Xtra" revision notes. Classroom resources take on a cumulative approach and span subjects such as math, science, economics, information technology and English. Learn Xtra revision notes highlight important concepts, summarize material, and provide practice examples in math, science, accounting, and geography.
All educational materials are available from Mindset Learn and on Mindset's Youtube channel, and can be used in a variety of different contexts and locations, whether it be in classrooms, tutoring centers, or at home. To enhance teacher and student usability, videos are supplemented with PDF notes and computer-based interactive resources, and all materials are also available in DVD or book format for a fee. Currently, materials reach televisions and computers in some 3.5 million homes across South Africa.
Mindset Learn also harnesses the power of social learning through encouraging a high level of interaction on its Facebook page, where learners can post problematic questions that have arisen during study. Questions are responded to by Mindset experts within 48 hours, but often another user provides the answer this is even possible. This shared learning experience has no geographical or temporal boundaries, giving learners a chance to share experiences and knowledge, and is also completely free of cost.
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CEI approaches in actionStudent supportSchool supportEducational TechnologyEnglish languageScience & engineeringInformation and Communications Technology (ICT)
Model details2002Not-for-profitMath/numeracyEnglish languageScience & engineeringInformation and Communications Technology (ICT)ActiveLong-term projectFree service or productIntelsatMultichoice Africa486,550
Video content has been delivered to 1200 secondary schools and over 3.5 million homes in Southern Africa and in 49 other African countries. Broadcasts reach 486,550 households per week and Mindset Learn has over 60,000 unique web users per month.
The subject matter covered by Mindset Learn materials began with Maths, Science, and English, but now also includes ICT, Business Studies, History, Geography, Accounting, Management Sciences, Economics, Life Orientation, Life Sciences, and Natural Sciences.
Mindset Learn has expanded to reach 49 additional African countries outside of South Africa.
Mindset plans to develop mobile apps, electronically-delivered courseware and programmes, and potentially physical Mindset colleges. It is also considering developing a commercial television channel with advertising and sponsors, which would allow Mindset to establish long term sustainability and be able to continue to innovate and grow.
Monitoring & EvaluationYes
Mindset currently gathers metrics to monitor and evaluate impact and reach regarding their broadcast and online viewers and through their Facebook site, but they are planning to develop a more rigorous M&E strategy.User satisfactionNo
Each show costs approximately ZAR 5,000-6,000, averaging at ZAR 2.50 per viewer per year (based on an estimated 250,000 viewers).