Through the Sementes Brilhantes methodology, caretakers are empowered and equipped with tools to stimulate child development during the first 1,000 days. Sementes Brilhantes is currently used in three childcare facilities located in highly vulnerable communities. The Sementes Brilhantes toolkit includes 48 lesson plans, supporting materials and a teacher-empowerment philosophy that can be integrated into existing childcare programs.
Sementes Brilhantes’ multi-disciplinary stimulation methodology has been used by the Steps Baby Lounge Early Childhood centers for over 14 years, and has a proven record of increasing cognitive and socio-emotional development by stimulating the prefrontal cortex. Three modules are included in the program: (1) Psychomotricity skills: develops fine and gross motor skills; (2) Music Sensitivity: builds language and listening skills, as well as sensory perception, and the concept of time-space; (3) Artful Expression: encourages creativity, social skills, language development, an understanding of one’s senses, concept development, tactile discrimination and visual memory. Each module is delivered through 16 easy-to-use lesson plans.
Sementes Brilhantes is a year-long pilot initiative of the Steps Baby Lounge Social Impact Program. With seed funding, Sementes Brilhantes will become an independent company in 2016 and focus on transitioning to scale. The methodology is designed to be applicable in a variety of childcare settings and replicable in many socioeconomic contexts.
A salesforce will spread the Sementes Brilhantes methodology and toolkit using a relationship marketing model. In this model, the system will be sold directly to childcare programs with a focus on customer satisfaction. Educators using the system will be supported through ongoing coaching, recognition, empowerment, and community engagement. In turn, educators will advocate for Sementes Brilhantes within the childcare community. Sementes Brilhantes will be the first to use this dissemination model in Brazil’s early childhood education market.
The program is supporting educators in the delivery of proven methods for promoting child development by providing tools and an integrated support system. The system is prepared to scale through a relationship marketing model new to childcare in Brazil.
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CEI approaches in actionSchool supportTeacher trainingTeaching materials (teaching guides, lesson plans, etc.)FinancingEarly Childhood DevelopmentMath/numeracyLiteracySports
Model details2015Hybrid (for-profit/not-for-profit)Local language/Mother tongue language21st century skills (soft skills)Art & MusicMath/numeracyLiteracySportsActivePilot50%50%
Sementes Brilhantes partners with public childcare centers and utilizes corporate funding through private partnerships to reach low-income families.
Scale26Caregivers Using Sementes Brilhantes3Childcare Facilities are Using the System1Kit Including 500 Early Childhood Toys, Circuits and InstrumentsApril, 2016
As of May 2016, Sementes Brilhantes is in its pilot phase.
In June 2016 final research results will be presented as part of the Saving Brains Challenge, which has funded the Sementes Brilhantes pilot test. The program plans to transition to scale in mid-2016. Next steps include validating business plan projections and elaborating on strategies to deliver program objectives. The program is also building an international partnership to develop a prototype of the program in three languages for international use.
Monitoring & EvaluationYes
Sementes Brilhantes evaluates children’s development of 5 skills. These include receptive and expressive language, as well as cognitive, socio-emotional and psychomotor skills. Children are assessed using the Ages & Stages Questionnaire and Ages & Stages Questionnaire: Social-Emotional. Educator empowerment and evolution is tracked with the Steps Specialists Report. Sementes Brilhantes also conducts in-home interviews with all parents in the program to evaluate perceptions of program benefits.Standardized assessment performanceUser satisfactionOtherreceptive and expressive language, cognitive, socio-emotional and psychomotor skillsNo
Student attendance is approximately 90%.
Caregiver attendance is approximately 90%.